Results
We report the same five numbers on every engagement. Below: what they are, and what they looked like on recent work. Client names withheld — the numbers are the point.
The scoreboard
Seconds from enquiry to first response. The single strongest predictor of whether a lead converts.
Share of leads we actually reach. Journeys keep working until the answer is yes, no or not now.
Leads that become meetings, viewings or consultations. The number your sales team feels.
Total spend divided by meetings held. The only media metric we report to owners.
Money recovered from leads written off as dead. Usually the cheapest win in the building.
Representative engagements
Anonymised client work. Every figure below is measured by the tracking we installed — not estimated after the fact.
Real estate developer — Dubai
Portal and launch-event leads were sitting untouched for over a day. Agents cherry-picked the obvious ones; the rest went cold.
Lead routing with speed-to-lead alerts, WhatsApp first-response journeys, and a viewing-booking pipeline in the CRM.
First response now lands in under two minutes, around the clock. Booked viewings rose 41% in the first quarter after launch.
41%
more booked viewings in Q1
Aesthetic clinic group — Dubai & Abu Dhabi
A database of 30,000 past enquiries written off as dead. New spend was buying leads the clinic already had.
A dormant-lead reactivation programme: segmented WhatsApp and email journeys with treatment-specific offers and booking links.
The reactivation journeys produced AED 1.2M in treatment bookings in six months — from leads already paid for.
AED 1.2M
reactivated bookings in 6 months
Hospitality group — UAE
Corporate and event enquiries arrived by email and were answered days later, after the business had gone elsewhere.
Instant acknowledgement journeys, qualification questions on autopilot, and routing to the right property’s events team.
Two-thirds of sales-team time on unqualified enquiries handed back. Response time measured in seconds, not days.
66%
less time on unqualified leads
Professional services firm — DIFC
Marketing spend across five channels, no idea which produced actual mandates. Budget decisions were made on instinct.
End-to-end attribution: GA4, call and WhatsApp tracking, offline conversions fed back to the ad platforms.
Spend moved to the two channels that produced signed work. Cost per qualified meeting fell 38% in two quarters.
38%
lower cost per qualified meeting
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