How we work

A fixed sequence. No mystery.

Every engagement runs the same four phases, in weeks rather than quarters. You always know which phase you are in, what it costs and what happens next.

AuditBuildLaunchIterate

01

Audit

Week 1–2

We map every way a lead can reach you, then follow each one to its fate. You get a written report: where leads leak, what it costs, and what to fix first.

  • Every lead source inventoried and tested
  • Response times measured, not estimated
  • CRM, journeys and tracking reviewed
  • Written findings with a costed fix list

02

Build

Week 3–6

We configure the CRM, journeys, routing and tracking agreed in the audit. You review working software every week — never slideware.

  • Pipeline and lifecycle stages configured
  • WhatsApp and email journeys written and built
  • Routing, alerts and landing pages shipped
  • Weekly working sessions with your team

03

Launch

Week 6–8

Journeys go live, alerts switch on, dashboards start counting. We sit with your team until the new way of working sticks.

  • Journeys and alerts switched on in stages
  • Team training on the new workflow
  • Dashboards live from day one
  • Hypercare until handover is complete

04

Iterate

Ongoing

Monthly reviews against the numbers that matter — speed-to-lead, contact rate, booked meetings. We tune, prune and add what the data asks for.

  • Monthly performance review against targets
  • Journey and message testing
  • New sources and campaigns folded in
  • Quarterly attribution deep-dive

Working principles

How it feels to work with us.

  1. 01

    Plain English. If we cannot explain it simply, we have not finished thinking.

  2. 02

    Working software over slideware. You see progress every week.

  3. 03

    Your data, your accounts, your systems. No lock-in.

  4. 04

    Everything documented. Your team can run it without us.

Next step

Find out where your leads are leaking

Book a 30-minute audit